L O A D I N G
Web Design UI/UX & Web Design
July, 2025

ATM Portfolio

Role/Services
Web Design UI/UX
Client
ATM Portfolio, Designed with Axcan
Category & Year
Web design & UI/UX ©2025
Acerotam - Cover
Project Overview

The ATM portfolio is a digital sales toolkit designed for the immunocal brand, a globally recognized supplement company. The platform centralizes sales and educational resources such as product information, testimonials, videos, scientific notes, patents, dosage guidelines, and key metrics.

I worked as ui/ux designer and front-end developer, leading the experience design and implementing the interface using html, css, javascript, and tailwind css.

Problem
The sales team lacked a clear and centralized digital tool to access complex product and scientific information. Content was difficult to navigate, poorly structured, and not optimized for quick use during sales conversations.
Goals
  • Restructure the information architecture for clarity and usability
  • Improve content discoverability and navigation
  • Support sales conversations with an intuitive digital tool
  • Design a clean, professional, and easy-to-use interface
  • Implement the interface with responsive front-end code
Research
Research was primarily based on nielsen’s usability heuristics and a deep review of the existing information architecture. Key usability issues were identified related to consistency, visibility of system status, recognition over recall, and navigation clarity. The findings were validated and refined through user testing, allowing feedback to inform iterative improvements.
Key insights
  • Complex content requires strong information hierarchy
  • Clearer navigation reduces cognitive load
  • Grouping related content improves findability
  • Users need fast access to key information during conversations
User assumptions
  • Primary users are sales representatives
  • Users often access the tool while interacting with clients
  • Efficiency and clarity are critical during real-time use
  • The platform must be easy to learn and remember
Main user flow

The experience guides users to:

  1. Access the main portfolio interface
  2. Locate the relevant content category
  3. Review specific information or media
  4. Return or continue exploring related sections

This flow was iterated based on user feedback.

UX & UI decisions
  • Major improvements to the information architecture
  • Navigation redesigned to follow recognition over recall
  • Clear sectioning of content for faster scanning
  • Consistent visual language and spacing
  • Clean, readable layouts for dense informational content
Outcome
The final result is a user-tested, ux-driven digital sales portfolio that improves clarity, navigation, and confidence for the sales team. iterative updates based on feedback helped refine the experience and establish a scalable foundation for future enhancements.

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