L O A D I N G
Web Design UI/UX
August, 2025

ATM Portfolio Landing

Role/Services
Web Design UI/UX
Designed & Built
HTML5 CSS3 JavaScript (ES6) Bootstrap 5 Figma Responsive
Client
ATM Portfolio Landing, Designed with Axcan
Category & Year
Web design & UI/UX ©2025
Live Site
ATM landing - Cover
Project Overview

ATM Business is the marketing landing page for Immunocal's digital sales portfolio platform, designed to drive adoption among the company's health consultants and distributors. While the platform itself (ATM Portfolio) is the tool consultants use in front of prospects, this landing page's job was to convince consultants to sign up and start using it in the first place. I worked as UI/UX designer and front end developer on this page.

Problem
Immunocal's consultants needed a reason to adopt a new digital tool into their existing sales process, one that could feel like an unnecessary extra step if its value wasn't communicated clearly. The page had to address a consultant's likely hesitations directly (technical difficulty, how it differs from just using social media, time to set up) while making the platform's business value, positioning consultants as credible health professionals rather than "just sellers", immediately clear.
Goals
  • Communicate the platform's core value proposition to a non-technical consultant audience
  • Proactively address the most likely objections to adopting a new tool
  • Present a simple, low-friction path from landing page to active platform use
  • Apply usability and conversion best practices in the absence of dedicated research
Key insights
  • Consultants weren't going to adopt a new tool just because it existed, the page needed to directly answer "why is this better than what I'm already doing" (specifically, why it beats relying on social media alone) before asking for a sign-up
  • A non-technical audience needed reassurance about ease of setup up front, which shaped both the messaging and the explicit "three simple steps" framing of onboarding
  • Structuring an FAQ around real adoption objections (technical skill needed, cost of time, multi-country use) served as a friction-removal tool, not just supplementary information
User profile
Primary users are Immunocal health consultants and distributors, generally without a technical background, evaluating whether to adopt a new digital tool into their existing sales process.
Main user flow

The experience guides visitors to:

  1. Understand the platform's value: credibility, simplified client education, and organized sales tools
  2. Get objections addressed directly through a dedicated FAQ section
  3. Register and activate their own portfolio in a simple, three-step process
UX & UI decisions
  • Value proposition led with credibility and professionalism, not just feature listing, directly addressing the consultant's aspiration to be seen as a trusted advisor
  • FAQ section structured specifically around adoption objections, not generic product questions
  • Three-step onboarding framing to reduce perceived setup complexity
  • Full front end implementation applying usability and conversion best practices throughout, in the absence of dedicated research
Outcome
The landing page translates the value of Immunocal's sales portfolio platform into a message built specifically to overcome consultant hesitation toward adopting a new digital tool, addressing real objections directly and framing onboarding as a simple three-step process. No post-launch results or feedback are available for this project at this time.

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