I developed the lo-fi wireframes for gently radiant skin, an
ecommerce platform focused on skincare products. the brand wanted a fresh digital
start to increase conversions and strengthen its connection with potential
customers.i designed the lo-fi wireframes for gently radiant skin, an ecommerce
platform specializing in skincare products that aimed to refresh its digital
presence and boost conversions. as the ui/ux designer, i was responsible for
defining the user experience from the ground up, ensuring a seamless and intuitive
navigation that guided users effortlessly from product discovery to checkout.the project focused on improving usability, refining the
information hierarchy, and strategically placing visual and interactive elements to
encourage purchases and engagement. through a research-based and user-centered
approach, the wireframes laid the foundation for a clean, modern, and
conversion-focused ecommerce experience that reflects the brand’s gentle and radiant
identity.