Gently Radiant Skin

Web Design UI/UX & Web Design

May, 2025

Gently Radiant Skin

Role/Services

Web Design UI/UX

Client

Gently Radiant Skin, Designed at Klever Cookie

Category & Year

Project Overview

Gently Radiant Skin is an e-commerce project focused on improving the shopping experience and increasing purchase conversions. The project was designed using shopify as the core platform, leveraging its native capabilities while applying ux best practices to reduce friction and guide users more effectively through the purchase flow.

Problem

The website was not achieving the expected purchase conversions. Users were dropping off before completing the checkout process, indicating usability issues, unclear visual hierarchy, and an information architecture that did not effectively support the buying journey.

Goal

To improve the overall shopping experience and increase conversions by redesigning the user interface and structure of the site, ensuring clarity, usability, and alignment with both user needs and business goals.

Approach & process

The project was designed based on what shopify offers in terms of structure, components, and constraints, ensuring a realistic and scalable solution. Nielsen’s usability heuristics were applied to identify and address key friction points, including:

System status visibility
Reduced friction in the purchase flow
Visual and functional consistency
Error prevention and user guidance

In parallel, the information architecture was restructured to better organize content, define clear hierarchies, and simplify navigation, allowing users to find products more easily and move confidently toward checkout.

Validation & iteration

The experience was tested with users to gather feedback on navigation, clarity, and the purchase flow. Insights from these tests informed iterative improvements and refinements in subsequent updates.

Expected outcome

A clearer, more intuitive, and conversion-focused shopping experience designed to reduce cart abandonment and support higher purchase completion rates.

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