L O A D I N G
Web Design UI/UX
February, 2024

Selecta wheat flour

Role/Services
Web Design UI/UX
Designed & Built
HTML5 CSS3 JavaScript (ES6) Bootstrap 5 Figma Responsive
Client
Ibarra Mayoreo, Designed at PROINTERNET
Category & Year
Web design & UI/UX ©2024
Selecta wheat flour - Cover
Project Overview

This landing page was built for Harina Selecta, one of Ibarra Mayoreo's e-commerce best sellers, identified as such by the marketing team based on sales performance. The goal was to give the product a dedicated experience beyond a standard catalog listing, focused on driving conversion through richer product content. I worked as both designer and front end developer on this project.

Problem
As a best selling product, Harina Selecta was likely converting well within the general catalog, but its standard product page didn't take advantage of that momentum. It didn't showcase the product in a way that could drive additional conversion, through recipe inspiration, usage ideas, or detailed nutritional information that a high-intent visitor might want before purchasing.
Goals
  • Give a proven best seller a dedicated page built specifically to increase conversion
  • Showcase the product through recipes and usage inspiration, not just a product listing
  • Present nutritional information clearly for health-conscious buyers
  • Deliver both design and front end implementation for the page
Key insights
  • A best selling product already has proven demand, so the opportunity wasn't to convince visitors to want it, it was to remove any remaining friction or hesitation before purchase
  • Recipe and usage content gives a commodity product like flour a reason to be chosen over a competitor on the shelf, turning a functional purchase into an inspired one
  • Nutritional transparency addresses a specific objection health-conscious buyers have before purchasing packaged food products
User profile
Primary users are Ibarra Mayoreo shoppers who are either already familiar with Harina Selecta as a trusted product, or are comparing it against similar options and looking for a reason to choose it, including recipe inspiration and nutritional clarity.
Main user flow

The experience guides visitors to:

  1. Land on a dedicated page for a product they already recognize or are considering
  2. Explore recipes, usage ideas, and nutritional information that build confidence in the purchase
  3. Move toward completing the purchase within Ibarra Mayoreo's e-commerce platform
UX & UI decisions
  • Recipe and video content prioritized to give a functional product an inspirational use case
  • Nutritional information presented clearly to address health-conscious buyers' objections
  • Visual design built to elevate a commodity product into a premium-feeling purchase decision
  • Full front end implementation to bring the design to production
Outcome
The landing page gave one of Ibarra Mayoreo's proven best sellers a dedicated conversion-focused experience, moving beyond a standard product listing to include recipe inspiration, usage ideas, and nutritional information. No measurable conversion data is available for this specific page, but the approach reflects a deliberate CRO strategy applied to a product the marketing team had already identified as a priority based on sales performance.
Selecta - Home

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