Posada de Tampico

Web Design UI/UX

September, 2023

Posada de Tampico

Role/Services

Web Design UI/UX

Designed & Built

HTML5 CSS3 JavaScript (ES6) Bootstrap 5 Figma Responsive

Client

Posada de Tampico, Designed at PROINTERNET

Category & Year

Live Site

Project Overview

Hotel Posada de Tampico is a hotel offering rooms, event spaces, and dining, whose previous website had usability issues that made the booking and information experience difficult for guests. I led the redesign, covering both design and front end development.

Problem

The previous site's poor user experience made it difficult for visitors to find information about rooms, events, and services, and to complete a reservation with confidence. For a hotel, where the reservation flow is the primary conversion action, usability friction at any step directly risks losing a booking to a competitor.

Goals

Improve overall usability through a heuristics-based audit of the existing site
Simplify the reservation flow, including date and guest search
Clearly present rooms, event spaces, dining, and amenities
Deliver both design and front end implementation

Research

A UX audit was conducted using Nielsen's usability heuristics, identifying where the previous site's design and navigation were creating friction for guests trying to find information or complete a reservation.

Key insights

The heuristic audit identified concrete usability breakdowns in the previous site that were likely costing bookings, not just creating minor annoyance, since reservation is the site's single most important conversion action
A hotel's website needs to build confidence at every step of the reservation flow, guests comparing options are unlikely to push through a confusing date or guest search rather than simply booking elsewhere
Presenting rooms, events, and amenities clearly wasn't just about aesthetics, it directly supports a guest's decision to book by answering their practical questions upfront

User profile

Primary users are prospective guests evaluating room availability, rates, and amenities, who need a clear and trustworthy path to completing a reservation, along with visitors researching the hotel for events or dining.

Main user flow

The experience guides visitors to:

Search availability by dates and number of guests
Explore rooms, amenities, events, and dining information
Complete a reservation with minimal friction

UX & UI decisions

Reservation search redesigned for clarity, covering dates and guest count
Rooms, event spaces, dining, and amenities presented with clear, dedicated sections
Usability improvements grounded directly in heuristic audit findings
Full front end implementation to bring the design to production

Outcome

The redesign addressed usability issues identified through a Nielsen heuristics audit, restructuring the reservation flow and information architecture to reduce friction at the point where guests decide to book. The site is live and in active use, though analytics access wasn't provided by the client, so no post-launch metrics are available to confirm impact directly.